Online Dating Services 2.0

While doing some research on online dating services I came across a statistic that stated that Hitwise® has estimated there are 800-plus dating services in the U.S. Many of them are sites that belong to affiliates who drive trafic to the real dating sites but over all the number is in that range for the total websites that are out there.

With that many sites what are some of the newer technologies that are going to help the better sites stand out from the rest?

With all of the video and friend based free sites out there what do internet based dating sites have to do to stand apart in order to make it?

One unmistakeable trend is the spread of these free online dating sites that have been popping up. Years past you always had to pay a fee whether the agency was a store front or online.  Now there are quite a few sites that are free to their users but charge for advertising space in order to make money.

That bodes well for their members because that makes these online dating services more task specific and stand out among all of those free friend based sites.Because they are dating websites they also help people find love rather than just friendship.

In an online interview with Mark Brooks, editor of OnlinePersonalsWatch.com he stated that some of the newer technologies that are being used with regards to online dating services include the use of avatar-based instant messaging.  Another emerging technology is iovation®, which helps online dating sites battle fraud. With iovation’s Reputation Manager™, an online dating site can flag someone as being abusive or disruptive and eject them from the website.  In addition, they can then notify other online dating services about this person and keep them from abusing another site.

Coming from somebody who is a rabid fan of instant messaging I can absolutely understand how IM is and will continue to be a very useful tool for online dating services.  Allowing its members to communicate in such a safe and easy way is good for building relationships and clientele.

People can “hook up” while on the dating service if they have seen each others profiles and find they are on at the same time.Simple to use, productive and high tech features are becoming available for the online dating services industry.

It seems like “2.0″ is something you can tag to the end of almost anything! here comes Online Dating 2.0!

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